About
I'm Ben. I build websites that work for Idaho businesses.
“I don't build brochure sites. I build lead-generating systems. If it doesn't put qualified buyers in your pipeline, I'm not interested.”
The short version
I watched a contractor in Boise pay $12,000 for a website that loaded in 8 seconds and ranked for nothing. The agency that built it had already moved on to the next client. That was the moment I realized that small businesses in Idaho don't have a website problem. They have an advice problem.
So I started MadeUnlinked with one rule: if it doesn't move the needle on revenue, I don't do it. I work exclusively with Idaho small businesses because focus beats scale. When I know your market, your competition, and your customers, I build better solutions, faster.
I'm not an agency. I'm one person who does the work. When you hire me, you work with me directly. No account managers, no junior devs, no outsourcing. Every result has my name on it.
How I think about this work
Systems over projects
A website isn't a one-time thing. It's a system that should improve over time. I build with that in mind.
Outcomes over outputs
I don't care how many pages we build or blog posts we write. I care whether you're getting more leads and revenue.
Speed over perfection
Launch fast, then improve. A good site live today beats a perfect site three months from now.
Honesty over sales
I'll tell you what you need to hear, not what you want to hear. If I'm not the right fit, I'll say so.
Ready for a site that fills the pipeline?
Book a 20-minute Fit Call. I'll show you where leads are leaking, what to fix first, and whether I'm the right person to build the system. No pitch. No pressure.
Helping Idaho service businesses turn websites into lead-generating systems.
Only 2 spots left for August.