About
I'm Ben. I build websites that work for Idaho businesses.
The short version
I've spent years building and optimizing websites for businesses of all sizes. What I've learned: most small businesses get terrible advice. They're told to spend money on things that don't matter and ignore the fundamentals that do.
I started MadeUnlinked to fix that. I work exclusively with Idaho small businesses because focus beats scale. When I understand your market, your competition, and your customers, I can build better solutions.
I'm not an agency. I'm one person who does the work. When you hire me, you work with me directly. No account managers, no junior devs, no outsourcing.
How I think about this work
Systems over projects
A website isn't a one-time thing. It's a system that should improve over time. I build with that in mind.
Outcomes over outputs
I don't care how many pages we build or blog posts we write. I care whether you're getting more leads and revenue.
Speed over perfection
Launch fast, then improve. A good site live today beats a perfect site three months from now.
Honesty over sales
I'll tell you what you need to hear, not what you want to hear. If I'm not the right fit, I'll say so.